Payton Plumbing, LLC
Client: Alex Payton, Owner
Deliverables: Logo, Brand Identity Guide, Vehicle Decals, Business Cards, Social Graphics Design
Payton Plumbing was a new plumbing company entering a competitive local market. They needed a complete visual identity that would communicate professionalism, trustworthiness, and approachability while helping them stand out from competitors. The brand also had to be versatile — working across vehicle wraps, print collateral, and digital channels.
-
Primary: Homeowners and small business owners in need of reliable plumbing services
Secondary: Property managers and contractors seeking dependable plumbing partners
-
Create a memorable, professional brand identity that differentiates Payton Plumbing in the local market.
Develop a versatile logo system that works across multiple touchpoints — from vans to business cards to social media.
Ensure brand consistency in every application while allowing flexibility for future marketing materials.
Communicate the company’s key value: delivering high-quality, dependable service.
-
Discovery & Research
Interviewed the client to uncover brand personality and differentiators.
Researched local competitors to identify opportunities for visual distinction.
Defined key brand traits: professional, approachable, reliable, and modern.
Concept Development
Explored multiple logo concepts combining plumbing elements with clean, modern typography.
Prioritized designs that were instantly recognizable and could be adapted for small and large formats.
Refinement & Application
Finalized a bold logotype framed by pipe shapes, integrating a drop of water for immediate category recognition.
Built a full identity system, including alternate logo versions, color palette, typography, and iconography.
Applied the identity across business cards, vehicle decals, and social graphics for a unified brand presence.
Results & Impact
-
The distinct van graphics quickly became recognizable in the community, helping Payton Plumbing stand out from established competitors.
-
Alex reported a noticeable uptick in call volume, attributing many new customer leads to people spotting the branded vehicles on the road.
-
The brand presentation helped position Payton Plumbing as a trustworthy, established choice despite being new to the market.
-
From business cards to social posts, the cohesive identity reinforced brand trust at every touchpoint.
