For many at Central Church, the first step into the community doesn’t happen inside a building — it happens online. Central needed a digital home that made that first impression clear, welcoming, and aligned with both their large, dynamic congregation and their deeply relational culture.

Our redesign focused on three key goals:

• Improving site navigation for faster, easier access to information

• Creating a seamless experience across desktop and mobile

• Helping people quickly find their next step—whether planning a visit, joining a group, or getting involved in ministry

As Art Director, I led the creative direction and design strategy for this project. I worked closely with our team and Central’s leadership to ensure that the site’s visuals, structure, and content flow reflected the church’s mission and vision.

We refined the user experience, enhanced visual consistency across the site, and incorporated more breathing room and white space for a clean, modern feel that’s both approachable and inspiring.

This project was a true collaboration between our team at Fishhook and Central’s communications team—a partnership that brought together vision, strategy, and creative execution.