Health Catalyst
Role: Lead Designer
Deliverables: Brand Identity Refresh, Website Graphics, Collateral & Social Templates, Infographics, Sub-brand Logos, Visual Design System (print, social, illustration)
Health Catalyst’s mission is to be the catalyst for massive, measurable, data-informed healthcare improvement. As a fast-growing leader in healthcare technology, they needed a refreshed visual identity and consistent design system that could scale across a wide range of channels — from national product launches and thought leadership campaigns to tradeshows, publications, and digital marketing.
Process & Approach
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I led a refresh of Health Catalyst’s visual identity, ensuring the design system reflected the company’s values of excellence, humility, and continuous learning. This included updating core visual elements and developing scalable guidelines for consistent use across teams.
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I established a visual design system that included templates for print collateral, social graphics, and digital marketing. I also built an illustration system to create a distinctive and cohesive look for infographics, e-books, and case studies.
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Collaborating with marketing and product teams, I designed integrated campaigns across digital, print, and event channels to support product launches and demand generation. My role spanned everything from brochures, infographics, and white papers to landing pages, email graphics, and event collateral.
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Beyond design execution, I managed the design team’s efforts to ensure brand alignment, supervised vendor relationships for print and video, and provided art direction to external agencies. I also oversaw a direct report, mentoring and guiding their contributions to the overall system.
Infographic
Chronic Condition Management
By combining illustrations, icons, and concise text with bold colors and a clear layout, this infographic design simplified complex information and made it more accessible. The result was a visually engaging resource that helped healthcare providers and patients better understand chronic care strategies, supporting improved outcomes and higher-quality care.
Interactive PDF
Optimizing Women’s Health
Created to present a large volume of information in a compact, easy-to-navigate format, this interactive PDF used an infographic-inspired layout with clickable buttons and hyperlinks. The design allowed users to access key content quickly without being overwhelmed by text. The result was a visually appealing, user-friendly communication tool that made complex information more engaging and actionable.
Results & Impact
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A refreshed identity and design system ensured a cohesive brand experience across 20+ sub-brands and countless deliverables.
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Templates and design systems empowered teams to create on-brand assets quickly, reducing bottlenecks and enabling faster campaign launches.
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Visual assets directly supported product launches, integrated campaigns, and national events, amplifying the company’s presence in the healthcare space.
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Marketing and content teams noted how design amplified their efforts — from infographics that distilled complex data into clear visuals to collateral that elevated written content.
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My colleagues consistently highlighted my ability to both think strategically and roll up my sleeves, bringing clarity, creativity, and reliability to every project.
Retrospective
This role gave me the opportunity to not only design but also build scalable systems that empowered a growing organization. It stretched me as both a creative leader and a systems thinker — balancing craft with structure, and design execution with mentorship.
If I approached a similar role again, I’d push even further into design operations — connecting creative systems more directly to analytics so marketing teams could measure the impact of design decisions on engagement and growth.
Overall, my time at Health Catalyst was formative. I grew as a leader, strengthened my ability to translate complex ideas into clear visuals, and helped a fast-paced organization communicate its mission with clarity and consistency.
Director of Marketing
“Adam is extremely talented, creative and a clear communicator… I really appreciate his ability and willingness to both think strategically and roll up his sleeves to get things done.”
Content Strategy Lead