CoinLion
Client: Dusty Schroeder, CMO, CoinLion
Deliverables: Logo, Brand Identity, Website Design Direction, Social Graphics
CoinLion is a U.S.-based cryptocurrency trading platform with a mission to make crypto simple and accessible for everyone — from experts to newcomers. Formed in 2017, the company sought a refreshed brand identity that would reflect its innovative technology, secure platform, and community-driven approach.
Process & Approach
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CoinLion’s existing identity no longer matched its ambitions or position in the blockchain space. I began by exploring how the brand could better communicate simplicity, security, and modernity while standing out in a crowded market.
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I redesigned the logo and refined the visual system, introducing a more contemporary aesthetic that communicated trust, clarity, and innovation. The updated identity established a foundation for consistency across digital and social platforms.
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I provided design direction for CoinLion’s website to align the digital experience with the refreshed brand identity. I also designed social graphics that paired bold visuals with concise messaging, making the company’s complex technology more approachable and engaging.
Results & Impact
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A unified visual identity that elevated CoinLion’s presence as a leader in blockchain.
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The refreshed brand better reflected the company’s mission of making crypto trading simple and accessible.
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Website direction and social graphics gave CoinLion tools to communicate consistently across multiple platforms.
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The updated identity was embraced as a modern, cohesive system that effectively represented CoinLion’s innovative approach.
Retrospective
This project reinforced the importance of aligning brand identity with company mission — especially in fast-moving industries like crypto. By simplifying visuals and messaging, we helped CoinLion communicate complex technology in a way that felt clear and inviting.
If I approached a similar project again, I would look for opportunities to expand the identity into a more robust design system — including extended brand guidelines and marketing templates — to ensure consistency as the company grows and evolves.