Experity
Deliverables: Brand Identity, Website, Collateral, Data Visualization, Event Graphics, Tradeshow Booth Design
Experity is a healthcare technology company providing urgent care solutions to improve patient experiences and optimize clinic operations. During my time there, I had the opportunity to help refresh and expand their brand identity while creating a wide range of visual assets for digital, print, and event channels. The goal was to bring consistency and clarity to the brand while effectively communicating Experity’s values and positioning in the healthcare space.
Process & Approach
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I led the development of Experity’s updated brand identity, including brand guidelines and sub-brand logos. This work refreshed the visual identity to better reflect Experity’s innovation, reliability, and leadership in healthcare technology.
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I created visual content across channels: website graphics, email campaigns, landing pages, social media, and print collateral. A key focus was ensuring that every asset reinforced brand cohesion while meeting the unique needs of each platform.
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To communicate complex information in more engaging ways, I designed publications and infographics that used clear visual language and data storytelling. A highlight was the Urgent Care Quarterly, a recurring publication that presented industry insights in an accessible, visually dynamic format.
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I also designed event graphics, tradeshow booth visuals, and collateral that extended the identity system into live, in-person experiences — helping Experity stand out at industry events.
Urgent Care Quarterly
A recurring industry publication designed to present urgent care insights through engaging data visualization and clean layout. Produced as both a printed piece distributed to clients and prospects and a digital version available online, it served as a dual-purpose communication tool.
The publication combined bold infographics with concise content, making complex industry trends easier to understand and act on. By pairing physical and digital formats, Urgent Care Quarterly extended Experity’s reach — building brand recognition, reinforcing thought leadership, and providing ongoing value to healthcare leaders.
Results & Impact
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A unified visual identity across digital, print, and event channels strengthened Experity’s positioning in the urgent care space.
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Complex healthcare information became more engaging and accessible through visualized publications like Urgent Care Quarterly.
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The design systems and guidelines I developed empowered the marketing and product teams to scale communications efficiently.
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Event branding and collateral helped Experity show up with professionalism and confidence at national healthcare tradeshows.
Retrospective
This role allowed me to work at the intersection of brand design and data storytelling, combining creativity with clarity to serve a highly specialized audience. It pushed me to think about design as both a storytelling tool and an operational system — ensuring visuals were not only compelling, but also scalable and repeatable for a growing organization.
Overall, my time at Experity reinforced the importance of building adaptable design systems that serve both the internal team and the external audience.